On
page vs. Off page characteristics
Where
does SEO begin?
"The
first thing that one must realize about
search engine optimization is that to be
implemented correctly it must be broken down
into 2 distinct factors "on page"
and "off page" criteria."
- SEO GUY seo central
Always
remember that search engines do not consider
"websites" they consider the
"pages" of those websites. There
should never be a debate as to which is more
important between "on page" and
"off page" characteristics as the
truth is both are equally as important.
However once one defines the two there is a
logical order in which they should be
considered.
On
page/Off page characteristics defined
Simply
stated, On Page Characteristics
are anything you can effect within the
construction of a single page. This includes
everything that is placed in the headers,
body, and on-page links (both internal and
external). Special attention should be given
to: Title, meta description, H1, H2...H6,
<b>, <i>. Keyword proximity,
keyword density and relevance...more on this
later.
Off
Page Characteristics refer to all
links (both from pages contained within your
own website and from pages of other
websites) that point to your specific page(s).
The term "page rank" is
specifically designated to evaluate and
weight "off page" criteria.
Special attention should be given to: anchor
text, Reference tags, "title"
attribute and "target_"... more on
this later.
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