Get
a-head in your SEO
Ok now we get to
the fun stuff, your page's headers. I have
seen some ridiculous things in my SEO
career and many of the most ludicrous Spam
attempts I have encountered deal with the
header of a web page. Folks if you learn
anything from this tutorial it should be
that you do not have to come up with shady
ways to trick search engines. The best way
to optimize a website is by following the
rules.
Got a
basic website, use a basic header.
Just for
clarification the header is the portion of
your web page that remains unseen and lies
between the <head></head>
tags.
Here is an
example of what a basic header should look
like:
<head>
<title>A maximum of 3
keyword phrases and 55 characters</title>
<meta name="description"
content="Many SE's use this
to describe your site so make sure you not
only repeat each of your keyword phrases
(max 3) at least once but make this a true
representation of the page that the
visitor will be viewing, and try to keep
it under 144 chars">
<meta name="keywords"
content="Only permutations of
your keyword phrases should be placed here">
(Google all but ignores this tag DONT
STUFF IT!)
<meta
http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
<meta name="robots"
content="index,follow"> (some
debate whether this is necessary but it
certainly does not hurt - tells robots to
follow links)
</head>
There are some
times when more code in the header is
necessary to operate JAVA script and call
css etc. In such instances there are
advanced techniques that will allow you to
pack away the JavaScript and css in
external files so that it is called from .js
and .css external files.
To call your JAVA
script simply cut the JAVA from the header
from <script> to </script> and
save in a file called java.js and call it
using this line of code:
<SCRIPT
LANGUAGE="JavaScript" SRC="java.js">
</SCRIPT>
Similarly to call your css from
and ext file use this line of code:
<link href="css.css"
rel="stylesheet"
type="text/css">
Finally, recall
the spreadsheet you created for which
keywords went with which page. Add to that
spreadsheet your pages titles and
descriptions beside the list of keywords
so that when you need to boost those
keywords you can link directly to the page
that is optimized for them and have a
complete synergy between: Inbound anchor
text (see next section), Title,
description, headers, <strong>, <i>
and density.
It makes sense that when a spider sees
that all important elements of your page
(both on page and off page) all contain
the same keyword phrases that It will rank
you very high for those phrases.