Step
1: Know your market
Before
building a website that showcases your
products or service you must first identify
who it is that will be purchasing said
products and services. Not all traffic is
good traffic. Many webmasters target the
"high traffic terms" that have
little relevance to their market instead of
the "targeted terms" that have the
highest conversion. Target all your relevant
terms ("highest traffic first")
and don't go for so called "hot
terms" that will eat up their bandwidth
and produce no sales.
Blue
widgets Green Widgets
Scenario:
Green widgets are the hottest item on the
market, you create a great looking web site
perfectly optimized for green widgets to
take advantage of this traffic flux. You own
the market and you are #1 for every possible
term targeting the green widget field! But
you sell blue widgets and no one who wants
green widgets will buy blue widgets. Now you
are stuck with a bandwidth bill, hosting
fees, development costs and NO SALES!
You
are not the only one to make this mistake,
many other blue widget dealers saw that
"green widgets" had 1,000,000
searches and "blue widgets" had
10,000 and they also chose to target the
green widget terms. There was however that
one "blue widget" dealer who saw
the light, he targeted "blue
widgets" while you were all confused
and now owns the top results for all
"blue widget" terms and is
enjoying a hefty 5% conversion rate and has
made 500 sales from his 10,000 hits. With a
low bandwidth bill and little effort as no
one was competing our smart little
"blue widgets king" is laughing.
You
however have a 0% conversion and can brag
about your 1,000,000 hits all day long but
at the end of the day you are broke because
you did not do your research lest you would
have known that "green widget"
buyers hate "blue widgets"
It
seems that the prevailing idiom is that
the more traffic one receives the more
money one makes, NOT TRUE! The more sales
one makes the more money makes WHAT A
CONCEPT!
There
is a finite number of people on the net
that will buy your products and services
PERIOD! This of course includes those not
looking for your exact products but that
you are able to convert into customers.
Target these people and you can't go
wrong.
Proper
keyword research is the cornerstone of
building a successful business online. The
next page is possibly the most important
page in this tutorial and the most
important step to get right if you want to
succeed online.
Next
researching your keywords >>
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