Header
and body done, what's next?
So
now you have the perfect initial keyword
density for the combination of your header
and your page text, you have keyword
loaded headings, bolded keywords,
italicized keywords, and a large proximity
near the very beginning of your source
code. What's next?
Alt
tags, Anchors and Links
The
final 3 factors that must be addressed to
complete your "On page"
optimization are your alt tags, anchors,
and links. The combination of appropriate
usage of these final 3 items in
conjunction with the framework
optimization you have already done will
make you unbeatable once Page Rank is
thrown into the mix.
Using
alt and title tags:
The
alt="" and title=""
attributes on images are a great way to
increase your on page density by naming
your images using your keywords. These
attributes are read by special software
for the visually impaired so make sure
these descriptions make sense.
This tool is especially useful when the
image is a link however then we must get
into the logistics of whether your
destination is more important than your on page
density. This falls into the realm of
"on page" vs "off
page" more on this later...
Here
is a code form example of an alt and title
tag in action. You can view the effect by
mousing over the center of the car pic
above "SEO Car Pic" in a drop
down text box:
<img
border="0" src="images/seoguy_r3_c1.jpg"
width="680"
height="76" alt="seo car
pic" title="seo car pic">
Using anchors:
Anchors
are used to reference specific locations
on a page from other locations on that
same page. These "on page links"
are yet another place to get your main
keywords in and boost that "on
page" density.
To
place an anchor first decide what is the
best use, an easy way to do this is the
old "back to the top" at the end
of a page. Except as we are smart little
optimizers and we know use our keywords
instead of phrases like "back to the
top". Here is an example:
At the top of my page I place my anchor
using this code <a name="seo"></a>
At
the bottom of my page I place this href <a
href="#seo">SEO </a>
This
produces this link: SEO
and now I have created a same page link
containing my keyword and thus increased
my density as well as received added
weight by virtue of it being an anchor.
Using
your links for "on page"
optimization
There
are two ways you can utilize your links
for search engine optimization. 1. You can
use your links for your "on
page" optimization; 2. you can use
your links for "off page"
optimization.
When
using your links for on page optimization
consider the following:
Your
">anchor</a> text
effects your density
Href="these words all count
towards what is called reference tags
density"
Your
title="attribute adds a very small
amount of extra weight"
Use it like an "alt"
Knowing
these 3 facts allows you to incorporate
your keywords into your links from
inception and when you have a page that
you think is written to perfection and you
don't want keyword loading clogging up the
flow, using your links is a great way to
make up added density and keyword weight.
.
href="http://www.mydomain.com/page.html"
vs href="page.html" Which do I
use?
The
only time you use the full mydomain.com is
if the domain itself has keywords that the
page the link is pointing to or the page
the link is on, is targeting those
keywords, otherwise you should go with
page.html as this drastically reduces file size
especially for pages with a lot of
internal links. * note one other exception
is for the index always link to your index
using http://www.domain.com so that your
internal PR boost matches your external PR
boost, your link partners linked to you
with http://www.domain.com and so should
you.